In the heart of the global cultural renaissance, Colleen Thalia Jamias, the visionary behind Creo LifeZtyle, has launched two groundbreaking projects aimed at celebrating and uplifting Filipino heritage: COLlia.ThaLEEN VeriARTi and U.BEauty. These initiatives bridge tradition and innovation, empowering communities and showcasing the beauty of Filipino origins to the world.

COLlia.ThaLEEN VeriARTi: Reviving Tradition through Modern Design

COLlia.ThaLEEN VeriARTi is a transformative initiative dedicated to supporting Filipino weavers and reimagining traditional Filipino attire like the Filipiñana for contemporary audiences. Through this project, Colleen brings traditional craftsmanship into the modern era, infusing it with innovative designs that resonate globally.

“Our goal is to preserve the art of weaving while making it relevant to today’s fashion. Each piece tells a story of heritage and pride,” says Colleen.

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COLlia.ThaLEEN VeriARTi doesn’t stop at clothing. It fosters a platform where Filipino artisans can thrive, offering them a global stage to showcase their craft. This initiative not only preserves traditional techniques but also redefines how Filipino culture is perceived in modern design.

U.BEauty: A Celebration of Filipino Nature and Skincare

Inspired by the lush landscapes and rich biodiversity of the Philippines, U.BEauty is Colleen’s latest foray into the beauty industry. This skincare and cosmetics brand harnesses the unique benefits of local ingredients like Ube, Calamansi, Aratilis, Star Apple, Mangoes, and more, each deeply rooted in Filipino culture.

 

The project has a dual mission: to promote Filipino agriculture by spotlighting these native crops and to offer skincare solutions that are as natural and effective as they are culturally rich. Farmers play a central role in this narrative, with U.BEauty championing their efforts and ensuring their hard work reaches international markets.

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“With U.BEauty, we want the world to know that the Philippines is not just a beautiful destination but also the origin of incredible natural ingredients,” Colleen explains.

Empowering Communities, Inspiring Women

 

Both projects are deeply intertwined with Colleen’s mission of empowering women and communities. By providing opportunities for weavers, farmers, and artisans, she’s not just preserving traditions but creating pathways for economic independence and global recognition.

These projects also aim to inspire women entrepreneurs to embrace innovation while honoring their roots.

Innovating Sustainability

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Sustainability is at the core of these initiatives. COLlia.ThaLEEN VeriARTi focuses on slow fashion, creating timeless designs that reduce waste and emphasize quality. U.BEauty integrates eco-friendly practices, from sourcing ingredients to recyclable packaging, ensuring minimal environmental impact.

A Vision for the Future

Colleen Thalia Jamias envisions a world where Filipino culture takes its rightful place on the global stage, celebrated for its artistry, resilience, and natural abundance. With COLlia.ThaLEEN VeriARTi and U.BEauty, she’s not just showcasing Filipino heritage but also redefining the way it is shared with the world.

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“These projects are my way of giving back to the culture that shaped me. They are about creating a legacy that honors the past while innovating for the future,” Colleen concludes.

As COLlia.ThaLEEN VeriARTi and U.BEauty continue to pave the way for Filipino ingenuity, the world is eagerly watching—and learning—what it means to innovate with heart and heritage.

Connect with Colleen Thalia Jamias on LinkedIn.

Follow COLlia.ThaLEEN VeriARTi and U.BEauty on Instagram

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