Miha Berčič Interview
Miha Berčič, founder of BTAR Solutions, brings a unique perspective to business adaptability and resilience, rooted in 32 years of studying natural laws and survival strategies. From wilderness experiences as a Boy Scout to operating Black Raven Solutions wilderness academy and navigating the challenges of the pandemic, Berčič has honed a distinct approach to helping businesses and individuals thrive under pressure.
BTAR Solutions specializes in “wild sales,” “wild marketing,” and “wild leadership,” blending survival tactics with business strategies to build resilient teams and adaptable processes. Through his transformative methods, Berčič empowers organizations to embrace challenges as opportunities, ensuring long-term success in an unpredictable world.
Introducing BTAR Solutions
The Worlds Times: Explain your background and your firm in detail.
Your Answer: My name is Miha Berčič, founder of BTAR Solutions. For the past 32 years I’ve been personally studying natural laws through my stays in wilderness, early years as boyscout, later as survival instructor, operating Black Raven Solutions wilderness academy since 2009.
In 2019, when the pandemic hit, I applied this mind-set while working in sales, helping my company pivot and thrive by shifting to online services. This inspired me to create BTAR Solutions, a firm focused on helping businesses and individuals are tough, adaptable, and resilient. We offer ‘wild sales,’ ‘wild marketing,’ and ‘wild leadership’ strategies based on my survival training and years of experience in sales, marketing, and leadership. Our mission is to build resilient teams and adaptable business processes that thrive in challenging environments.
Lessons from the Wild
The Worlds Times: How did your experience as a survival instructor and wilderness academy operator shape your approach to business toughness and adaptability?
Your Answer: My time as a survival instructor and operating Black Raven Solutions taught me invaluable lessons about resilience and adaptability. In the wilderness, every situation demands quick decision-making, resourcefulness, and mental fortitude. You don’t have the luxury of time or comfort, which is similar to the business world where market conditions change rapidly. These experiences trained me to assess risks calmly, make strategic decisions with limited resources, and always find a way to turn challenges into opportunities—skills I apply directly in BTAR Solutions to help businesses thrive.
Staying Calm in the Storm
The Worlds Times: During the pandemic, you developed strategies to help your company survive. What specific lessons from your wilderness experiences helped you stay calm and proactive during this crisis?
Your Answer: The wilderness taught me that panic leads to mistakes. In high-stress situations, maintaining composure is crucial. In business, like in nature, uncertainty is inevitable, but your response determines the outcome. I applied my survival mindset by encouraging my team to engage with clients, understand their evolving needs, and provide solutions instead of retreating. Staying proactive and positive kept us focused on growth opportunities rather than dwelling on the challenges. This approach helped us transition quickly to online services and find new revenue streams, turning a crisis into a chance for growth.
How “Wild Marketing” Transformed
The Worlds Times: Can you share an example of a business that successfully implemented BTAR Solutions’ strategies to adapt and thrive in a challenging market environment?
Your Answer: One of our clients, a retail company struggling with declining foot traffic, implemented our “wild marketing” strategies. We guided them to adapt to the shift toward e-commerce and build an online presence that highlighted their unique value. We also helped their sales team develop resilience by engaging with customers through personalized digital touchpoints. Within six months, they saw a 40% increase in online sales and a significant improvement in customer retention. This was a perfect example of how, by being adaptable and resilient, businesses can pivot and thrive even when the market landscape changes.
A Unique Approach to Business Consulting
The Worlds Times: How does BTAR Solutions differentiate itself from other business consulting firms, particularly in its focus on “wild sales” and “wild marketing” strategies?
Your Answer: What sets BTAR Solutions apart is our unconventional approach rooted in survival tactics and natural laws. Our “wild sales” and “wild marketing” strategies emphasize understanding the core needs of both the market and the customers, similar to how survivalists read their environment. We teach businesses to be proactive, develop genuine connections, and utilize resourceful methods that go beyond traditional techniques. Our focus isn’t just on short-term gains but on building a resilient foundation that ensures long-term growth, even in the most unpredictable conditions.
Nurturing Young Entrepreneurs
The Worlds Times: When working with young entrepreneurs, what are the key skills you emphasize for developing resilience and adaptability in the ever-changing business world?
Your Answer: For young entrepreneurs, I emphasize the importance of a growth mind-set and adaptability. It’s crucial for them to understand that challenges are opportunities in disguise. I teach them to maintain a calm, solution-oriented approach under pressure, just as one must do in survival situations. We also focus on building communication and negotiation skills, which are essential for navigating the business world. Being open to feedback, learning from failures, and having the courage to pivot when necessary are fundamental elements of resilience that I instil in every young entrepreneur I work with.
The Power of a Resilient Business Mindset
The Worlds Times: In your opinion, why do some businesses panic and fail during crises, while others find opportunities to grow and adapt?
Your Answer: The key difference lies in mind-set and preparation. Businesses that panic often have a rigid approach and fear change. They focus on the problem rather than potential solutions. On the other hand, businesses that thrive are those that embrace adaptability and view crises as opportunities for innovation. They stay proactive, engage with their customers, and are willing to pivot their strategies. At BTAR Solutions, we train companies to develop a resilient mind-set and practical skills to react quickly and effectively, ensuring they can turn obstacles into growth opportunities.
Wild Leadership Strategies for Success
The Worlds Times: Can you elaborate on the “wild leadership” strategies you offer and how they are designed to enhance the capabilities of leaders and teams?
Your Answer: “Wild leadership” focuses on equipping leaders with the mental resilience and decision-making skills necessary to navigate uncertain and challenging environments. We train leaders to develop clear communication, emotional intelligence, and the ability to lead teams effectively even under pressure. This approach draws from wilderness survival, where leaders must manage limited resources and make critical decisions. By cultivating these skills, leaders learn to inspire and motivate their teams, fostering a culture where everyone is prepared to adapt and excel, regardless of the circumstances.
Building Resilient Teams
The Worlds Times: With your extensive background in leadership, communication, and team management, how do you integrate these skills into your solutions to help organizations navigate the “new reality”?
Your Answer: I integrate my leadership and communication skills into BTAR Solutions by designing customized programs that focus on the human aspect of business adaptability. We help organizations build teams that are not just skilful but also resilient and cohesive. Through workshops and hands-on training, I teach practical communication techniques, negotiation tactics, and conflict resolution skills that are essential for navigating today’s complex business environment. Our approach ensures that organizations are not only prepared to face change but can also lead with confidence and clarity, no matter what the future holds.
Connect Miha Berčič on Linkedin
Also Read:
Read Sophy Protonotariou Interview, Creative Brilliance
Mastering HR Leadership with Nargiz Khanjanbayova
Kristina Rasmussen Interview Empowering Women
