Mehdi Mourabit Interview
In this exclusive interview, Mehdi Mourabit, CEO of ClientX.ai, shares his insights on the revolution of AI voice technology, its impact on sales and marketing, the ethical challenges it raises, and how businesses can harness AI to drive growth and scale revenue.
From Lead Generation to AI Innovation
Before taking the lead on ClientX.ai, Mehdi Mourabit had already made a name for himself as a pioneer in sales and performance marketing. As the founder of a successful lead generation agency (Webeuz.com) and a CRM software company (Ohmylead.com), he gained deep insight into the fundamental challenges businesses face, not just in generating leads, but in converting them efficiently.
“My journey began with a mission to help businesses optimize their lead generation efforts,” Mehdi explains. “We built real-time scoring algorithms to assess campaigns and pinpoint the highest ROI drivers. But the biggest challenge was accessing reliable sales data fast enough to act on it.”
This led to the creation of a traditional call center (Hotleads.ma), where human agents handled a limited number of calls per day to bridge the gap. But even that wasn’t enough. Sales teams couldn’t always provide instant data, and decision-making was delayed.
“That’s when I realized AI could do more than just automate processes; it could transform sales and marketing operations by delivering real-time, data-driven insights.”
With ClientX’s AI-powered voice and text agents, businesses can now identify the best-performing channels, messages, languages, and creatives in real-time.
At the core of this transformation is eXperience—the ‘X’ in ClientX.ai.
“ClientX.ai isn’t just about AI automation; it’s about delivering a seamless, performance-driven Client eXperience. Growth doesn’t come from leads alone; it requires qualified traffic, engaging content, and a frictionless sales journey. We leverage AI to optimize every step of the funnel, ensuring businesses don’t just attract leads, but convert them into loyal customers.”
Transforming Sales & Engagement
The Worlds Times: What exactly is an AI Voice Agent, and how does it transform sales and customer engagement?
Mehdi Mourabit replied, “Imagine a prospect fills out a form on your website, showing interest in your product. Traditionally, a sales rep would have to manually follow up, qualify the lead, and schedule a meeting, often with delays. Now, picture this happening instantly, without human intervention. That’s exactly what an AI Voice Agent does.
Our AI places a real-time call to the lead, engaging them in a natural, human-like conversation. It doesn’t just read from a script; it understands context, intent, and tone, adjusting dynamically based on the person’s responses. It can ask qualifying questions, handle objections, and even book meetings directly into a calendar.
But the real magic happens when we combine AI voice with chatbots to create a seamless Omni channel experience. If a customer starts a conversation via chatbot; on WhatsApp, a website, or social media; our AI can follow up with a personalized voice call to continue the interaction. If they prefer text, the AI smoothly transitions back to chat. The experience is fluid, continuous, and completely tailored to how the customer wants to communicate.
It’s like having an elite sales force that never sleeps; handling objections, qualifying leads, and scheduling meetings 24/7, at scale, and without the cost of traditional sales teams.”
The Rise of AI Voices
The Worlds Times: AI voice is becoming indistinguishable from human voices. How advanced is it today?
Mehdi Mourabit replied, “AI-powered phone calls have reached a level where even industry professionals struggle to tell the difference. These systems can navigate complex dialogues, adapt in real time, and even mimic the nuances of human speech, such as tone changes, pauses, and emotion.
I experienced this firsthand. A colleague used an AI voice to call me, and I had no idea I was speaking to an AI. It wasn’t until later that I found out, it was seamless, natural, and utterly convincing.
Beyond just sounding human, AI can now track context, adjust its tone, and steer conversations intelligently. The challenge today isn’t about making AI sound real, it’s about applying this sophistication to real-world business cases like sales, marketing, and customer support, where AI can drive both efficiency and meaningful engagement.”
The Future of AI Voice Technology
The Worlds Times: What does the future hold for AI voice technology?
Mehdi Mourabit replied, “In the next three to five years, AI-powered agents will become an essential part of every business, handling calls, managing customer interactions, and automating workflows in ways we’re only beginning to imagine. Companies will no longer rely on human receptionists or sales reps for routine inquiries. AI will take over these transactional conversations with greater speed, accuracy, and personalization.
Beyond simple automation, the next frontier for AI voice technology lies in emotional intelligence. While today’s AI can already adapt tone and intent in real-time, the ability to detect and respond to emotions will become a game-changer, particularly in high-value industries like B2B sales, luxury services, and customer retention strategies, where empathy and nuanced communication are critical.
Another significant shift will be the rise of voice cloning for branding. Influencers, CEOs, and thought leaders will have AI replicas of their own voices engaging with audiences 24/7, whether it’s handling customer queries, delivering personalized messages, or even closing deals. This means that a well-known public figure could interact with their audience at scale, without physically being present, while still maintaining the authenticity of direct communication.
Of course, as AI-generated voices become indistinguishable from human ones, governments and regulatory bodies will step in to impose new restrictions on voice cloning and deepfake technology. We’ll likely see legal frameworks emerge to protect personal identities and prevent misuse, similar to how copyright laws evolved to protect digital media.
The bottom line is that AI voice technology is no longer just an operational tool, it’s becoming a strategic asset that businesses will rely on to enhance customer engagement, drive revenue, and scale human-like interactions in ways that were unimaginable just a few years ago.”
A Unique Advantage
Lastly we asked, “Why ClientX.ai is uniquely positioned in this evolving landscape?”
“AI is advancing at an exponential rate, and businesses that fail to adapt will be left behind. However, most AI solutions today are fragmented, requiring separate tools for voice AI, chatbots, and automation. This complexity slows down decision-making and limits scalability.
What sets ClientX.ai apart is our ability to unify AI-driven voice and text automation into a single, enterprise-ready solution. Our AI doesn’t just follow scripts, it engages in natural, adaptive conversations and seamlessly integrates into workflows.
Beyond technology, our R&D lab in Dubai is strategically positioned in one of the world’s fastest-growing AI ecosystems. Dubai’s government-backed AI initiatives, cutting-edge research, and progressive regulations allow us to stay ahead of global AI advancements.
Additionally, our strategic partnerships across the Gulf region enable us to deploy and test AI innovations at scale, ensuring that ClientX.ai remains at the forefront of AI-driven sales and customer experience solutions.
At ClientX.ai, we go beyond automation; we create AI-powered experiences that drive growth. And as AI adoption accelerates, businesses will need more than just disconnected tools, they’ll need an integrated ecosystem where AI manages calls, conversations, and workflows seamlessly. That’s why we built an AI-powered CRM that seamlessly integrates voice AI, chatbots, and automation into a single platform, enabling businesses to transition into the AI era with confidence.” Mehdi Mourabit Concluded
Connect with Mehdi Mourabit on LinkedIn
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